How engagements typically start

Most teams don’t need a full rebuild on day one. What’s needed is clarity and agreement on what’s broken, what’s missing, and what actually matters.

Option 1: GA4 & Measurement Audit

When numbers don’t line up or trust is eroding.

A focused audit of Google Analytics (GA4) and measurement foundations to identify:

• Broken or missing events

• Inconsistent UTMs and channel attribution

• Misaligned conversions and KPIs

• Gaps between GA4, ad platforms, and dashboards

Outcome: Clear recommendations, prioritized fixes, and a shared understanding of what the numbers actually mean.

Option 2: Reporting Rescue

When reporting exists, but clarity doesn’t.

Rebuild or simplify existing reports so leadership and clients can:

• See the right KPIs

• Trace numbers back to source

• Stop debating definitions

Outcome: Fewer reports, clearer metrics, and dashboards that support decisions instead of arguments.

Option 3: Data Foundation

When scale or complexity demands more control.

Design and build a client-owned data foundation using BigQuery and Looker:

• GA4, ad platforms, Shopify, and more in one reliable dataset

• Clean schemas and reusable logic

• Dashboards built on top of trusted data

Outcome: A flexible analytics system that scales with the business. Without vendor lock-in.