Your data isn't ready for AI.
Let's fix that.

Most companies buying AI tools are discovering the same problem: the data underneath isn't good enough to support them. The tools aren’t the problem, the data foundation is.

With 10+ years of experience building analytics systems, I help startups and media companies audit their data infrastructure, clean up what's broken, and build a foundation that AI can actually run on.

How engagements work

Most teams don't need a full rebuild on day one. What's needed first is clarity on what's broken, what's missing, and what it will actually take to get your data working for you instead of against you.

Option 1: AI-readiness Audit

When you're investing in AI tools but not getting the value you expected.

A focused audit of your data infrastructure to identify exactly what's preventing your AI tools from delivering. I review your pipelines, data structure, governance, and alerting systems. Then I give you a prioritized roadmap to fix them.

What I assess:

  • Pipeline reliability and failure patterns

  • Data governance: naming conventions, ownership, audit trails

  • Monitoring coverage and response gaps

  • Architecture readiness for AI tool ingestion

  • Manual workarounds that signal structural problems

Outcome: A clear picture of what's broken, how to fix it, and confidence in your data before you layer AI on top.

Option 2: Data Foundation

When scale or complexity demands more control.

Design and build a client-owned data foundation using an independent data warehouse (e.g. BigQuery, AWS, etc) and dashboarding tool (e.g. Looker, Tableau, etc):

  • GA4, ad platforms, Shopify, and more in one reliable dataset

  • Clean schemas and reusable logic

  • Dashboards built on top of trusted data

Outcome: A flexible, scalable system you own. No vendor lock-in. AI-ready from day one.

Option 3: Reporting Rescue

When reporting exists, but clarity doesn’t.

Rebuild or simplify existing reports so leadership and clients can:

  • See the right KPIs

  • Trace numbers back to source

  • Stop debating definitions

Outcome: Fewer reports, clearer metrics, and dashboards that drive decisions instead of arguments.

Option 4: GA4 & Measurement Audit

When numbers don’t line up or trust is eroding.

A focused audit of Google Analytics (GA4) and measurement foundations to identify:

  • Broken or missing events

  • Inconsistent UTMs and channel attribution

  • Misaligned conversions and KPIs

  • Gaps between GA4, ad platforms, and dashboards

Outcome: Clear recommendations, prioritized fixes, and a shared understanding of what you're measuring and why.

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Testimonials

  • "Nick has taken our dashboards, data visualization, and client reporting to a new level, creating a system that is far more flexible, reliable, and actionable.This included revamping our existing client reporting templates, as well as creating a new, fully customizable system for bigger clients with more advanced/complex reporting needs. Nick helped streamline the creation of multiple base templates that have the client need in mind, making sure that the client can view data in a way to makes sense to them and their business goals, whether they are ecomm clients or lead-gen clients. And on our end, Nick has helped streamline how we create new dashboards and onboard new clients into the system. In addition to creating base templates, he has excelled in broadening our options for one-off deep-dives into specific data and expanded our tool kit for how we can convey/visualize this data back to clients in a way that is easy to understand. Nick has proven himself proficient in multiple third party tools, including AgencyAnalytics, BigQuery, Supermetrics, PowerMyAnalytics, LookerStudio, creating custom APIs from various datasets, and more. I highly recommend Nick to any team looking to step up their reporting functionality, across both internal and client-facing projects."

    —Oren Eilam - Founder - Tove Digital

  • "I worked with Nick for two years at 23andMe, and would heartily recommend him. Nick is super smart, thoughtful about business problems, always strikes the right balance balance of speed vs. perfection, and is just talented with data, reporting and problem-solving. Would happily work with Nick again."

    —Jon Ward - CMO - 23andMe (former)

Get In Touch

If your team is spending more time explaining your numbers than acting on them, or if you've invested in AI tools that aren't delivering, that's worth a conversation.

10+ years in data.

One mission: data that creates confidence, not questions.