Clarity from Chaos

I help marketing agencies and brands turn messy data into clean, client-winning stories.

10+ years building analytics systems that make reporting fast, accurate, and trusted. From quick dashboard rescues to full data warehouses, I design client-owned solutions that save hours of work and grow confidence. 

Reporting Rescue

Rebuild messy dashboards, identify meaningful metrics, determine data sources of truth, fix reporting mis-matches.

  • 10–20 hrs saved per client per month

  • Decisions not debates

  • Google Analytics Audits + Implementation

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BigQuery Data Warehouse

Own your data. Combine GA4, Ad Data, Shopify and more into one reliable dataset.

  • Client-owned

  • Scalable, Flexible

  • Includes development of corresponding Looker dashboards

Special Projects

Customer Retention. Lift. Optimization. Life-Time Value. Customer Deep Dives. Pricing.

  • LTV & Cohort Modeling

  • Attribution & Incrementality

  • Forecasting & Revenue Optimization

  • Experimentation & Testing

Testimonials

  • "Nick has taken our dashboards, data visualization, and client reporting to a new level, creating a system that is far more flexible, reliable, and actionable.This included revamping our existing client reporting templates, as well as creating a new, fully customizable system for bigger clients with more advanced/complex reporting needs. Nick helped streamline the creation of multiple base templates that have the client need in mind, making sure that the client can view data in a way to makes sense to them and their business goals, whether they are ecomm clients or lead-gen clients. And on our end, Nick has helped streamline how we create new dashboards and onboard new clients into the system. In addition to creating base templates, he has excelled in broadening our options for one-off deep-dives into specific data and expanded our tool kit for how we can convey/visualize this data back to clients in a way that is easy to understand. Nick has proven himself proficient in multiple third party tools, including AgencyAnalytics, BigQuery, Supermetrics, PowerMyAnalytics, LookerStudio, creating custom APIs from various datasets, and more. I highly recommend Nick to any team looking to step up their reporting functionality, across both internal and client-facing projects."

    —Oren Eilam - Founder - Tove Digital

  • "I worked with Nick for two years at 23andMe, and would heartily recommend him. Nick is super smart, thoughtful about business problems, always strikes the right balance balance of speed vs. perfection, and is just talented with data, reporting and problem-solving. Would happily work with Nick again."

    —Jon Ward - CMO - 23andMe (former)

Get In Touch

What’s your biggest reporting challenge? Let’s talk.

10+ years in data.

One mission: make analytics more human.