Areas of Expertise:

• Experimentation and Testing

  • Implement and optimize website and app A/B testing and multivariate frameworks to drive profit-enhancing decision making.

  • Utilize incrementality testing to determine the true value of media campaigns and optimize marketing budget allocation.

• Google Analytics and Tagging Solutions

• Lead implementations of Google Analytics 4 (GA4) and ensure privacy compliance across platforms (Android, iOS, and eCommerce).

• Build and manage tagging frameworks using Google Tag Manager for website and app tracking.

• Business Intelligence (BI) Dashboards

• Design and maintain dynamic dashboard solutions for business teams using tools like Tableau, Looker, and RShiny.

• Build custom dashboards tailored for Product, Marketing, Merchandising and Finance teams to track KPIs and other operational metrics.

• Data Engineering and Automation

• Automate data pipelines to streamline reporting processes.

• Build ETL (extract, transform, load) processes for data systems like AWS Redshift, Databricks, and BigQuery.

• Advanced Data Modeling

• Develop Lifetime Value (LTV) models to optimize customer retention and increase profitability.

• Build and implement attribution models to evaluate media channel performance and optimize ad spend.

• Perform customer segmentation to identify high-value customer groups and personalized marketing efforts.

• Forecasting and Revenue Optimization

• Build and analyze revenue forecasting models based on historical data, seasonality and promotional activities.

• Identify and optimize pricing strategies using data-driven approaches to boost sales and revenue.

• Custom Consulting and Training

• Offer personalized data consulting services tailored to your unique business needs.

• Provide training and mentoring for internal teams on using analytics tools and implementing data strategies.